Proximity

• The principle of proximity is simply the process of ensuring related design elements are placed together.Any unrelated items, should be spaced apart. 
• Close proximity indicates that items are connected are have a relationship to each other and become one visual unit which helps to organise or give structure to a layout.  

• Grid system and/or white space's  are used for grouping the related elements.





• Business cards contains relative contact information about someone but the placement also communicates the information does in fact belong together.By placing the information closely together, proximity creates sense of cohesiveness.

• A webpage design with proximity.

• A Restaurant menu design with proximity.

• In fruit shop they arrange fruits with proximity .





• IBM company logo designed with proximity.

Advantages :

• It leads user to the right path without unnecessary delays or obstacles.
• It creates visual hierarchy.
• Users can look forward easily to what they want .